Baby I’m going on an aeroplane

Baby I’m going on an aeroplane, and I don’t know if I’ll be back again.

Vienna: the Imperial City, the City of Music. At one point in time it was the centre of Europe as it was the capital of the Holy Roman Empire and later the capital of the Austro-Hungarian Empire with the Habsburg Dynasty in charge. The historical importance of this city can still be seen today and makes a visit oh so worth your while!


Long charming tables filled with loved ones, preferably in Miami, Paris, Istanbul or New York.
Past, present and future intertwine when stories are told. Furnished with laughter.

This rare image comes to life whenever Butch’s CEO Dominique Vindevogel isn’t busy roaming the globe to meet his exclusive clients. And yet, even when this scenario sets in, you might encounter Dominique working…secretly.


During summer, Belgium is the Walhalla for festivals. Over the years, there are gatherings that are in indispensable in our agenda and some new festivals that are making their entrance. A couple of years ago Charlotte De Cock decided to create Barefoot, a place of love and peace inspired on the philosophy of Burning Man. The House Academy was invited to experience the third edition of Barefoot & we got the opportunity to interview Charlotte for a little Quality First Q&A.


Don’t ask me how they did it, but in three years time WECANDANCE managed to take it’s place amongst Belgium’s finest festivals. Their third edition will take place on Saturday 8 and Sunday 9th of August. After hippies (first year) and Egypt (second year), Tropical is this years theme!

#paradisecity15 recap

So, last weekend it was time for the first edition of Paradise City Festival. For the occasion we received the opportunity to become a citizen of the City of the future.

A City where all Quality First elements came together; a green haven supported by some carefully chosen electronic & indie music. Think: healthy bites & drinks, eco friendly fashion and many more. Here’s a little recap in pics:

A Butterfly Beats Festival Collab

Festivals equal freedom. We all know the tales; we all lived them throughout the years.

Festivals even started taking freedom in building a certain atmosphere for the visitors. Think Thé Dansant Open Airs or bombastic Tomorrowland.

Butterfly Beats Festival in Gits (nearby Roeselare) is celebrating its 5th anniversary on Saturday 4th of July. The jubilee entails the organization playing the atmosphere card. Needless to say we likey!

We are talking fine collaborations with our very own Søndag (you know, that underground venue we cannot do without on Sundays), reduced ticket prizes, two stages and nothing but the finest “unts unts unts” flavours for your ears.

The Meister Sessions

A couple of weeks ago we were invited to experience the first Meister Session. The event had all the ingredients of a Quality First gathering! An exclusive co-creative workshop mixed with some delicious Jägermeister drinks located in the newest hotspot in Ghent, Mòris. Want to discover more about the latest Jägermeister artistic collab? Then keep on reading!

The statement Ten Walls should have made

More or less everyone with an Internet connection and a Facebook-account has written his or her opinion on the recent Ten Walls events that have occurred. Some of the opinions were scathing, others defended the Lithuanian producer.

Yesterday afternoon Ten Walls released a statement, apologizing for the things he said, and stating that he needed a break now, so he cancelled all his gigs. Ever since the outburst of the hatred against Ten Walls, I’ve been wondering: was there a way he could have saved his career? Was there anything at all he could have said to try and make things right?